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Our Story

Our journey began in 2019, traveling through New Zealand’s South Island in a camper. The irresistible glacier lakes in the Southern Alps were calling to us. Before we know it, we were jumping into the freezing lakes every single day. We started to feel like million dollars, and the soreness from our hiking adventures disappeared faster than ever before.

It wasn’t until Demian suffered a severe neck injury while training for a Brazilian Jiu Jitsu competition in 2022 that we truly considered getting serious about cold water therapy. The Cold Plunge Co. was born from our quest to find a reliable cold water immersion kit, without resorting to garbage bins, DIY chest freezer conversions, or endlessly lugging bags of ice.

Fast-forward to 2024, and we’re thrilled to offer a place where you can enjoy cold water immersion and contrast hydrotherapy year-round at our Cold Plunge Co. Recovery Lounge. Our mission is to bring a European-style community culture around saunas and ice baths to New Zealand, so you never have to go through your recovery alone. Join us at our studio in Mt Albert, Auckland, and be a part of our vibrant, wellness-focused community. We are proudly NZ owned and operated.

Our values are at the heart of everything we do

Give it Your All
To truly live up to your potential you have to give it your all in life. Be the best version of yourself by constantly shifting the goal post. Dream big, live bigger. 

Community First
Others might tell you, that you’re crazy for constantly challenging yourself to do that hard stuff. Here you’ll fit right in.We believe that alone is hard, together is better.  

Pay it forward
No achievement is your own. Honour the people that have paved the way for your greatness, and create the space for others to follow. For every 100 Cold Plunge tubs we sell, we gift 1 tub to a local junior sports club. 

Take time to smile
Whether you are resting before your last set, pushing for the final 15 seconds in your cold plunge or are woken up by your newborn at 3am, take a moment, take a deep breath, and smile. You are alive, many aren’t, there is plenty to be grateful for. 

Chill out, and recover like a boss! Experience the benefits of cold plunging at Cold Plunge Co Recovery lounge – proudly NZ owned and operated.

Get ready to freeze out the stress and heat up your recovery game.